Most business owners spend very little time on building their brand. Yet, it’s one of the most important “factors” in maintaining top-of-mind-awareness, brand recognition and reputation in your community (or with your buying public).
In other words, brand recognition with the people who live and/or work in your community, your city or town can help make you a household name!
Most professionals/business owners don’t think of themselves as a brand. This is a COLOSSAL MISTAKE. For example, if I were to ask you to think of a Cola company in the U.S., I am fairly certain that you would think of Coke or Pepsi rather quickly. And, when you think of Coke’s logo, I’m sure that you immediately recall their red logo with the white swoosh. Can you think of one of their famous slogans? I like, “Coke it’s the real thing”.
You might think of Coca-Cola classic, new Coke, diet Coke, etc. They have paid billions of dollars to get you and the rest of the world to recognize their brand.