Most business owners spend very little time on building their brand. Yet, it’s one of the most important “factors” in maintaining top-of-mind-awareness, brand recognition and reputation in your community (or with your buying public).
In other words, brand recognition with the people who live and/or work in your community, your city or town can help make you a household name!
Most professionals/business owners don’t think of themselves as a brand. This is a COLOSSAL MISTAKE. For example, if I were to ask you to think of a Cola company in the U.S., I am fairly certain that you would think of Coke or Pepsi rather quickly. And, when you think of Coke’s logo, I’m sure that you immediately recall their red logo with the white swoosh. Can you think of one of their famous slogans? I like, “Coke it’s the real thing”.
You might think of Coca-Cola classic, new Coke, diet Coke, etc. They have paid billions of dollars to get you and the rest of the world to recognize their brand.
This marketing strategy is all about direct response marketing. If you don’t know what direct response marketing is, I’ll explain.
This marketing strategy is all about makeovers. I’m sure by now you have been exposed to all of the different types of makeovers on television. Remember, the only reason they have so many shows about before-and-after makeovers, is because the public LOVES these stories! The story is what keeps the viewers attention. It’s time for you to get in the makeover game!
may meet people at the mall, at a restaurant, at a party, etc., and they may ask you how to take advantage of your services or your expertise. They may question whether or not they need or should utilize you/your services/products. What is the best way to handle this?
headlines or titles for special reports, events, seminars, workshops, lectures, newsletters, special updates or research that you want to send to your patients/clients/customers. This will all make sense when you read the phrases below, but understand that these are incredibly compelling headlines that will compel people (more specifically your patients, clients or customers) to take action and want to learn more.
When you create an ad, you always want to avoid talking about yourself, and instead, focus more on your readers (your buying audience).
Do you have a monthly patient, client, or customer newsletter in place? If you don’t have a monthly newsletter, direct mail letter, research or “news update” information piece going out to your database on at least a monthly basis, you’re missing out on an opportunity to maintain what is called “top of mind awareness” or “top of consciousness”.
This marketing strategy isn’t a “traditional” marketing strategy, as you understand marketing. It’s a foundational understanding about what marketing is.
Here’s a marketing strategy that is going to build your name, brand, fame, generate a ton of targeted leads and position you as an expert in your city.