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Does Your Staff Know How To Stimulate Referrals For Your Practice?

receptionist

Steer clear of directly asking for a referral…there are much smarter ways to go about this!

We’re going to talk about giving your staff an opportunity to stimulate referrals.

In a previous post I advised you to break down and dissect all of the different ways in which you give your existing patients/clients an opportunity to refer to you. I discussed the idea of giving your staff an opportunity to contribute and mastermind with you on how to make this easier.

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1 Question Is All You Need To Create More Publicity Opportunities

Publicity Opportunities

Remember, press and publicity = more business, leads, sales, interest and credibility!

This marketing strategy is a press and publicity opportunity that is generated from other press and publicity opportunities.

If you ever get interviewed on the radio, television or for your local newspapers/magazines, I have one question you should ask at the end of that interview that can help you turn that one interview into many interviews (more press and publicity opportunities).

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Learn How To Send Your Direct Mail Marketing Campaign For FREE!

Direct MailThis is a marketing idea that I refer to as the “Group Direct Mail Marketing Campaign.”

We all know direct mail can work if it’s sent to the right target demographic (your buying public), and if it’s done consistently. And, every business owner would love to send their direct mail campaigns for free, but that’s impossible, right? Wrong!

Here’s how: You approach 9 other vendors, businesses, companies, corporations, professionals, etc., and see if they’d like to be involved in a group direct mail marketing campaign. The perks of working with you is that you are going to take care of everything – the printing, the entire direct mail effort, etc., and it is much cheaper than a traditional direct mail effort because the cost of the effort is divided amongst the group of 9 business owners. (More on this in a minute as your direct mail piece will not cost you anything.)

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The Secrets of Successfully Building Your Brand

Building Your BrandMost business owners spend very little time on building their brand. Yet, it’s one of the most important “factors” in maintaining top-of-mind-awareness, brand recognition and reputation in your community (or with your buying public).

In other words, brand recognition with the people who live and/or work in your community, your city or town can help make you a household name!

Most professionals/business owners don’t think of themselves as a brand. This is a COLOSSAL MISTAKE. For example, if I were to ask you to think of a Cola company in the U.S., I am fairly certain that you would think of Coke or Pepsi rather quickly. And, when you think of Coke’s logo, I’m sure that you immediately recall their red logo with the white swoosh. Can you think of one of their famous slogans? I like, “Coke it’s the real thing”.

You might think of Coca-Cola classic, new Coke, diet Coke, etc. They have paid billions of dollars to get you and the rest of the world to recognize their brand.

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The Rules of Direct Response Marketing

direct-response-marketingThis marketing strategy is all about direct response marketing. If you don’t know what direct response marketing is, I’ll explain.

Direct response marketing can be a classified ad, an editorial, an article, a letter (piece of mail), a radio or TV commercial, an e-mail campaign or an insert that simply gets the readers/viewers/listeners to react or respond to your copy and/or dialogue.

One of the more popular direct response initiatives in place today is where the call-to-action (at the end of the letter, video, e-mail, commercial, etc.) asks the prospect to respond (in some way) in order to receive a free report. That is direct response marketing. And, it doesn’t have to be a free report; it could be a free-recorded message a free gift, free consultation, etc.

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Think Christmas in July

Christmas in JulyHere is a very smart marketing strategy that requires a bit of timing. This marketing strategy should start in the summer, although your efforts will pay off during the holiday season.

While most of your colleagues/competition are lying on the beach enjoying the sun, surf and sand, you will be creating holiday marketing ideas and services that you can offer your buying public during the holiday season.

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The 10 Minute Makeover Marketing Strategy

Marketing Makeover StrategyThis marketing strategy is all about makeovers. I’m sure by now you have been exposed to all of the different types of makeovers on television. Remember, the only reason they have so many shows about before-and-after makeovers, is because the public LOVES these stories! The story is what keeps the viewers attention. It’s time for you to get in the makeover game!

There are specific times of the year when you should pitch the makeover story: January (just after New Year’s), Spring time, just before summer, at the beginning of fall, and of course, during the holidays.

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The Free Consultation Strategy

I refer to this marketing strategy as the “let me see if I can help you” offer. You The Free Consultation Strategymay meet people at the mall, at a restaurant, at a party, etc., and they may ask you how to take advantage of your services or your expertise. They may question whether or not they need or should utilize you/your services/products. What is the best way to handle this?

I find that most professionals, business owners and doctors immediately start “selling” these people on their services/products and try to convince them to come into their business/office right away. There is a better, more strategic way to handle this. Instead of jumping right into a sales pitch, try incorporating this “let me see if I can even help you” offer into your dialogue. Let me explain.

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How to Use Headlines & Titles (15 Compelling Headlines Inside)

Let’s talk about special titles, headlines and special event names.

I’m going to give you a handful of different phrases that you can use as Special Headlines and Titlesheadlines or titles for special reports, events, seminars, workshops, lectures, newsletters, special updates or research that you want to send to your patients/clients/customers. This will all make sense when you read the phrases below, but understand that these are incredibly compelling headlines that will compel people (more specifically your patients, clients or customers) to take action and want to learn more.

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Ad Creation 101: Creating the Best Ad

Ad CreationWhen you create an ad, you always want to avoid talking about yourself, and instead, focus more on your readers (your buying audience).

Your attention-grabbing headline should be a completely benefit-rich statement/offer from you – how they (the readers) can benefit from you. The rest of the ad is really nothing more than a list of features and benefits, how you meet your prospects’ needs AND why you are the right choice. Admittedly, I am over-simplifying it…but that’s the truth.

This ad “structure” creates a funnel where you draw the reader down into the ad copy to an eventual special offer or opportunity, a way they can take advantage of your products or services, and then a call to action – where they can either call you to make an appointment, capture some sort of free handout or downloadable e-book, etc.

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